Synopsis
IKIGAI is a Japanese concept that can be applied to our daily routine as an orientation to achieve sense of purpose for a more fulfilling life. Although IKIGAI is often seen as personal – something that is for the individual to decide and strive for. Very seldom it is considered an organisational effort. However, if we examine the build-up of an organisation closely, we will realise that most, if not every organisation is built on a sense of purpose that its achievements depend heavily on a collective effort of all the individuals in it. Without buy-in at an individual level, it would almost be impossible to coordinate a strategy to overcome the challenges that may come in the way of its success.
This book sets out to present several ideas that can be considered to lay the foundation of applying IKIGAI at an organisational level. It is designed in such a way to prioritise practicality and cost-effective activities that can be done by any organisation of any industry or nature of business, no matter big or small. If applied to an organisation, IKIGAI can be a powerful tool to achieve employee engagement, customer centricity, and business success.
