When we advertise training programmes, there will surely be some who say they are INTERESTED.
From the number of INTERESTED individuals, 50% will TAKE ACTION by filling out the registration form.
From the number who TAKES ACTION by filling out the registration form, 50% will COMMIT to payment.
From the number who COMMIT to payment, more than 80% will ATTEND the training programme. The rest may not be able to attend due to unavoidable reasons.
The number of LIKES and RESPONSES does not guarantee that they will COMMIT and ATTEND.
100 INTERESTED
50 TAKE ACTION
25 COMMITTED
20 ATTEND
Imagine if only 20 people say they are INTERESTED.
20 INTERESTED
10 TAKE ACTION
5 COMMITTED
4 ATTEND
Is this enough to break even?
But, this formula is not applicable to all businesses and all training programmes. It is just a personal observation on the hypothetical scenario regarding the conversion rates at various stages of promoting and hosting a training programme.