Stop Normalising Failure. Tolerating failed attempts is acceptable but normalising failure is not.
While the two may seem similar, they are not the same. Because, when failure is normalised, it sends the message that it is acceptable to fail when in reality, it is not. It often carries real consequences. People dislike the embarrassment. It stings. Plus, society will judge. It rarely contributes to genuine character growth. More importantly, it can unintentionally create room for complacency, making “not trying” an option, just because ‘failure’ is a negative label.
Tolerating a failed attempt, however, shifts the focus. It is simply one setback in a larger series of efforts. One failure out of a hundred attempts is just 1%. But if the intention was to only try once, of course it would seem huge. So the key is to encourage more attempts. The focus will be on trying again and going on despite encountering a setback.