Developing a Marketing Plan
When developing a marketing plan, it’s crucial to lay the groundwork for success. Here are some tips for developing a rough marketing plan, which can be helpful whether you’re outsourcing marketing activities or handling them in-house: 1️. Find Your Niche One of the first steps is to identify your niche market. This means finding a […]
Training Beyond the Stage
Engaging in meaningful conversations is important, but not all “good conversations” are pleasant and easy. Some will get you all fired up, but the whole point is to keep calm and composed as you reason to logic rather than respond emotionally. Recently, a concern was raised by a participant about how an organisation selects individuals […]
Know Your Numbers
When a client asks for your service, have conviction in what you charge them. How? By knowing your numbers. How do I do that as a freelance trainer? Track and study your expenses. How do I know which one is which? Learn. Bare minimum, google. This is what came out on “COGS” according to google: […]
The Cornerstones of a Trainer’s Character
When you are in a service-based business, how you do something is basically how you do everything. Being a trainer, especially, how you behave in another trainer’s programme, speaks volume about your own character. And as a trainer, two (2) things define your character more than anything else: 1️. Trustworthiness When you honor your words […]
Choosing the Right Approach: Training vs. Workshop
When determining whether to use a training or workshop approach, it’s essential to consider the objectives and the participants’ readiness. “When should I choose the Training approach?” The training approach is ideal when the goal is to ensure that all participants gain a consistent level of knowledge or skill. This method is particularly effective for […]
Understanding the SAMR Model and How it Applies to the Training Industry
What is the SAMR Model? The world today is moving rapidly and we experience changes in the medium used in our daily lives, in which, a big part of it is the growth of technology. Technology plays an important role in the evolution of education especially in the learning and delivery practice. Strategies and solutions […]
Microlearning
To quickly understand what microlearning is, let’s just grasp the term ‘micro’. Micro basically means small. Therefore, microlearning is learning from small but very focused information on certain topics/areas. It is the preferable way for people to find answers to specific questions – fast! Usually, microlearning is through e-learning or learning with technology as the […]
Characteristics of a Good Workbook
An effective workbook is more than just a collection of pages—it is a strategic tool designed to complement and enhance the training experience. Here are some characteristics of a good workbook: Visual ConsistencyA well-designed workbook mirrors the visuals used in your training slides, creating a seamless experience for participants. By maintaining visual continuity—such as consistent […]
Cultivating a Positive Mindset
We talk about it ever so often. Obviously, we are aware of it. But why is it still so hard to ‘think positive’? You’ve likely attended motivational talks, watched numerous inspirational and motivational videos, and heard countless stories about positivity. Despite this, you might still struggle with applying ‘positive thinking’ in your daily life. As […]
Trading Pay for Exposure
In the creative and professional world, the concept of “paying with exposure” often arises. This situation typically involves someone offering you a job or opportunity in exchange for showcasing your work or previewing your programme, rather than providing monetary compensation. But is this a valid and appropriate arrangement? That is the question. As with any […]